Who are you talking to? Do you know your ideal customer? Are you connected with the people you might call your tribe?
Before designing your new website or writing that copy, get clear about who you are talking to and targeting. You don’t need to be a marketing or sales professional to conduct market research. So much of this is logical and easy. It just takes a bit of focus and guidance.
During this talk, you get the 8 Steps to Effective Market Research. These steps are both actionable and practical. The process starts with you, the business owner and your brand, and it concludes with creating customer avatars. Together, we create the outline of your Market Research Plan. You can take it home and apply it to your business.
A customer avatar is a semi-fictional representation of your ideal customer. It is based on market research and the data you have about your existing customers.
Why Avatars?
Creating avatars is valuable for supporting several business processes. Obviously, it’s helpful for marketing and sales, but it is also a tremendous tool for your product development or the development of your core offerings. Your avatars provide a structure for someone else on your team or a consultant to understand your ideal customer and how to best communicate with your tribe or how to deliver the best product/service.