In the multifaceted world of design, there comes a point when a brand becomes more than just a logo. In her keynote, Andrea will speak about how she’s navigated this inflection point at the thriving tech startup, Flywheel. She’ll explain why she left one of the country’s top ad agencies to take full ownership of developing a brand in-house. Her talk will walk through the inner workings of building the company’s identity from the ground up, all while delicately balancing the need to allow it to grow, scale, and shift alongside the ever evolving tech industry.
21-22 October, 2017