Jetpack and Google Analytics give us insights into our audience we don’t gain through comments. They give us a window into who our visitors are, and what they’re thinking. It is a tool some of us are intimidated by because installing one requires scripts, it has a unique vocabulary, and pie charts and bar charts abound on a dashboard. I’ll show you we don’t need to know code to add them to our blog, develop an extensive vocabulary to unlock meaning, and have a background in statistics to gain value from the numbers.
21-22 October, 2017