{"id":742,"date":"2020-09-30T15:31:41","date_gmt":"2020-09-30T20:31:41","guid":{"rendered":"https:\/\/austin.wordcamp.org\/2020\/?post_type=wcb_session&#038;p=742"},"modified":"2020-10-06T12:56:53","modified_gmt":"2020-10-06T17:56:53","slug":"how-to-increase-ecommerce-conversions","status":"publish","type":"wcb_session","link":"https:\/\/austin.wordcamp.org\/2020\/session\/how-to-increase-ecommerce-conversions\/","title":{"rendered":"How To Increase Ecommerce Conversions"},"content":{"rendered":"\n<p class=\"has-white-background-color has-background wp-block-paragraph\">Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn\u2019t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time \u2013 and a thoughtful strategy. We\u2019ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn\u2019t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time \u2013 and a thoughtful strategy. We\u2019ll go over &hellip; <a href=\"https:\/\/austin.wordcamp.org\/2020\/session\/how-to-increase-ecommerce-conversions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How To Increase Ecommerce Conversions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6250429,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1602266400,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[692],"footnotes":""},"session_track":[48],"session_category":[],"class_list":["post-742","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-broken-spoke"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"session_date_time":{"date":"October 9, 2020","time":"1:00 pm"},"session_speakers":[{"id":"692","slug":"topher-derosia","name":"Topher DeRosia","link":"https:\/\/austin.wordcamp.org\/2020\/speaker\/topher-derosia\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/742\/revisions"}],"predecessor-version":[{"id":1655,"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/742\/revisions\/1655"}],"speakers":[{"embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/692"}],"author":[{"embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/topher1kenobe"}],"wp:attachment":[{"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=742"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}