{"id":834,"date":"2017-09-16T12:58:54","date_gmt":"2017-09-16T17:58:54","guid":{"rendered":"http:\/\/2017.austin.wordcamp.org\/?post_type=wcb_session&p=834"},"modified":"2017-10-25T14:28:20","modified_gmt":"2017-10-25T19:28:20","slug":"advanced-google-analytics-for-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/austin.wordcamp.org\/2017\/session\/advanced-google-analytics-for-wordpress\/","title":{"rendered":"Advanced Google Analytics for WordPress"},"content":{"rendered":"

If you’re using out of the box Google Analytics on your WordPress sites, you basically have no analytics at all.<\/p>\n

Join this session to learn how to configure Google Analytics to show the true value of the WordPress sites you build.<\/p>\n

We\u2019ll explore how to use custom Dimensions and off-the-shelf tools to enable WordPress specific metrics for categories, tags, and authors directly inside Google Analytics. GA isn\u2019t optimized for WordPress, but in this session, you\u2019ll learn how.<\/p>\n

As a bonus, you\u2019ll also learn how to set up Google Analytics to see exactly how sources of traffic, specific pages, and other parts of your site perform at generating sales, leads, ad views, social shares, and more. You can then use that knowledge to plan your strategy on what to build next or which site improvements have the highest ROI.<\/p>\n

Don\u2019t just deploy and pray. Come to this session and learn how to use Google Analytics to give you actionable insights you can use to make your WordPress sites more profitable today!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re using out of the box Google Analytics on your WordPress sites, you basically have no analytics at all. Join this session to learn how to configure Google Analytics to show the true value of the WordPress sites you build. We\u2019ll explore how to use custom Dimensions and off-the-shelf tools to enable WordPress specific … <\/p>\n

Continue reading “Advanced Google Analytics for WordPress”<\/span><\/a><\/p>\n","protected":false},"author":14714900,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1508610600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/goo.gl\/t6dBz7","_wcpt_session_video":"","_wcpt_speaker_id":[829],"footnotes":""},"session_track":[1172038],"session_category":[],"class_list":["post-834","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-building-a-wp-site"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phePO8-ds","session_date_time":{"date":"October 21, 2017","time":"1:30 pm"},"session_speakers":[{"id":"829","slug":"david-vogelpohl","name":"David Vogelpohl","link":"https:\/\/austin.wordcamp.org\/2017\/speaker\/david-vogelpohl\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/834\/revisions"}],"predecessor-version":[{"id":877,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/834\/revisions\/877"}],"speakers":[{"embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/829"}],"author":[{"embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/davidvee"}],"wp:attachment":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=834"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}