{"id":797,"date":"2017-09-16T14:56:20","date_gmt":"2017-09-16T19:56:20","guid":{"rendered":"http:\/\/2017.austin.wordcamp.org\/?post_type=wcb_session&#038;p=797"},"modified":"2017-09-18T14:43:12","modified_gmt":"2017-09-18T19:43:12","slug":"building-a-startup-into-a-brand","status":"publish","type":"wcb_session","link":"https:\/\/austin.wordcamp.org\/2017\/session\/building-a-startup-into-a-brand\/","title":{"rendered":"Building a Startup into a Brand"},"content":{"rendered":"<p>In the multifaceted world of design, there comes a point when a brand becomes more than just a logo. In her keynote, Andrea will speak about how she\u2019s navigated this inflection point at the thriving tech startup, Flywheel. She\u2019ll explain why she left one of the country\u2019s top ad agencies to take full ownership of developing a brand in-house. Her talk will walk through the inner workings of building the company\u2019s identity from the ground up, all while delicately balancing the need to allow it to grow, scale, and shift alongside the ever evolving tech industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the multifaceted world of design, there comes a point when a brand becomes more than just a logo. In her keynote, Andrea will speak about how she\u2019s navigated this inflection point at the thriving tech startup, Flywheel. She\u2019ll explain why she left one of the country\u2019s top ad agencies to take full ownership of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/austin.wordcamp.org\/2017\/session\/building-a-startup-into-a-brand\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Building a Startup into a Brand&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13625665,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1508601600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[962],"footnotes":""},"session_track":[1172485],"session_category":[],"class_list":["post-797","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-making-a-living"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phePO8-cR","session_date_time":{"date":"October 21, 2017","time":"11:00 am"},"session_speakers":[{"id":"962","slug":"andrea-trew","name":"Andrea Trew","link":"https:\/\/austin.wordcamp.org\/2017\/speaker\/andrea-trew\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/797\/revisions"}],"predecessor-version":[{"id":1070,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/797\/revisions\/1070"}],"speakers":[{"embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/962"}],"author":[{"embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/andreaktrew"}],"wp:attachment":[{"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=797"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=797"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/austin.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}