If you’re using out of the box Google Analytics on your WordPress sites, you basically have no analytics at all.
Join this session to learn how to configure Google Analytics to show the true value of the WordPress sites you build.
We’ll explore how to use custom Dimensions and off-the-shelf tools to enable WordPress specific metrics for categories, tags, and authors directly inside Google Analytics. GA isn’t optimized for WordPress, but in this session, you’ll learn how.
As a bonus, you’ll also learn how to set up Google Analytics to see exactly how sources of traffic, specific pages, and other parts of your site perform at generating sales, leads, ad views, social shares, and more. You can then use that knowledge to plan your strategy on what to build next or which site improvements have the highest ROI.
Don’t just deploy and pray. Come to this session and learn how to use Google Analytics to give you actionable insights you can use to make your WordPress sites more profitable today!