Given the size and growth of the WordPress ecosystem, it’s surprising how few profitable product businesses serve that ecosystem. Whether it’s premium plugins and themes, external services, or a combination of product and consulting, it’s hard to build a sustainable, profitable business. In this presentation, learn some of the pitfalls that prevent consultants from being successful transitioning to product-builders, that prevent some businesses from getting traction or profitability, and some of the specific aspects of WordPress product consumers that can help you be successful.