At A Small Orange<\/a>, we pride ourselves on taking a refreshingly different approach to We\u2019re constantly striving to improve the customer experience, and over the last few We know many of our customers are a curious and outspoken lot, and we want to Is your organization looking to provide content to your audience on a regular basis? Keep content relevant & easy to digest. You don\u2019t have to come up with all these answers by yourself. Get the opinions of Follow relevant sites\/blogs through Google Reader and Twitter. Twitter is a fine resource for this as well. Enter in a few hashtags that relate to your Create evergreen content. Variety is key. Plan ahead! Check it out here.<\/a><\/p>\n Stay social <\/p>\n","protected":false},"excerpt":{"rendered":" a small orange At A Small Orange, we pride ourselves on taking a refreshingly different approach to web hosting. Not only do we want to deliver the best possible customer service and support at a low price, but we also … Continue reading A Small Orange<\/span>
\nweb hosting. Not only do we want to deliver the best possible customer service and
\nsupport at a low price, but we also place equal importance on providing the most
\nup-to-date, environmentally sustainable technologies available.<\/p>\n
\nmonths (with the help of WordPress), we\u2019ve been sharing an increased amount of
\nblog content and social media links with our audiences.<\/p>\n
\nprovide information that will help them to learn more about web hosting, security,
\ndesign and development, or anything else that will assist them in running an
\nawesome website.<\/p>\n
\nHere\u2019s a couple things to keep in mind as you get started. Have a great time at
\nWordCamp!<\/p>\n
\nBefore you start blogging or sharing links, it\u2019s crucial that you understand your
\naudience. What does your company do? Who are your readers? What types of
\ncontent will they find useful?<\/p>\n
\nco-workers across a variety of teams, and construct a list of potential topics you can
\ncover. Also consider the different types of content that you\u2019ll be generating. Short,
\nimage-based blog posts? Whitepapers? Always aim to create content that is easy to
\ndigest.<\/p>\n
\nOnce you have a general idea of the topics you want to cover, take to Google Reader
\n(or any RSS service) and examine the landscape. What blogs and sites are doing the
\nbest job covering the material you want to specialize in? What links of theirs are
\nsharable?<\/p>\n
\ntopics, and do some general searches using pertinent keywords. You\u2019ll be surprised
\nat how quickly you accumulate information!<\/p>\n
\nFind out what pieces of information are crucial to your audience. Are there
\nessential tutorials, lists, or reference-related things that your readers can go back
\nto repeatedly and share with others? This is known as \u201cevergreen\u201d content, and can
\nprove to be quite helpful when a blog or site is looking to establish itself as a reliable
\ninformation source.<\/p>\n
\nPublishing a dry, image-free 800-word post once a week as your weekly content
\noffering is a great way for your company\u2019s site to get ignored. Explore smaller,
\nsharable formats, such as video or audio. Collect lists of great links that apply to
\na specific topic and create weekly news round-ups. Don\u2019t discount the power and
\nsimplicity of images and slideshows. Having different content options helps to keep
\nthings interesting and unpredictable, two essential components for any site on the
\nweb.<\/p>\n
\nYou\u2019ve got to keep things organized once you roll out your content plan. Editorial
\ncalendars are a great tool to have for such purposes, and the Editorial Calendar
\nplugin for WordPress helps you integrate your blog schedule directly into your CMS.<\/p>\n
\nAfter you start publishing, remember to reach out to your audience to see how
\nthings are progressing. Engage with anyone and everyone who takes the time to
\ncomment, and always encourage sharing and feedback! Make sure you\u2019re always
\nasking questions in your posts, so you can give your audience the chance to offer
\ntheir opinion on an issue.<\/p>\n